Steyr Arms Names Hunter Outdoor Communications As Public Relations Agency Of Record
Trussville, AL —-(AmmoLand.com)- Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, announced today that it has appointed Hunter Outdoor Communications to manage its public relations and marketing program for North America.
Well known for its comprehensive lines of premium hunting rifles and precision sporting and tactical firearms, Steyr Arms’ North American headquarters is located in Trussville, Alabama. Hunter Outdoor Communications, a public relations agency specializing in the hunting, outdoor, marine and tactical markets, is headquartered in San Antonio, Texas, with an office in Richmond, Virginia. The appointment is effective immediately.
“Despite having a reputation for manufacturing the best rifles the world over, Steyr has never established a true presence in the United States,” said Scott O’Brien, CEO of Steyr Arms. “Over the past 18 months, we have made some significant changes in the way we do business, and we are now ready to truly establish Steyr Arms here in the U.S.
“We have hired the best of the best to make our mark in this market,” continued O’Brien. “With the help of Hunter Outdoor Communications, we fully expect to make Steyr Arms as successful here as they are around the world.”
Hunter Outdoor Communications’ public relations and marketing program for Steyr Arms will encompass the development and implementation of an aggressive communications plan focusing on the high-quality, exceptionally accurate hunting and tactical firearms that have been crafted and refined for nearly a century and a half in Steyr, Austria.