Company Hires New Vice President of Marketing, Director of Marketing & Communications, and Director of Channel Marketing
Newington, NH -(AmmoLand.com)- SIG SAUER, Inc., announced today that the company has restructured its leadership within the marketing department with the addition of three new hires.
The new team members will help strengthen the company’s external and internal communication capabilities while increasing SIG SAUER’s marketing presence and influence within its various product divisions. The group, directed by Tom Taylor, Chief Marketing Officer and Executive Vice President of Commercial Sales for SIG SAUER, consists of Sean Salter, Vice President of Marketing, Jordan Hunter, Director of Marketing & Communications, and Amy Dee, Director of Channel Marketing.
“The new additions to the SIG SAUER team reinforce our company’s long-standing commitment to delivering innovative, precision-built products that are backed by men and women who bring an uncompromising demand for perfection in every task they fulfill,” said Taylor. “Each of these team members possess a wealth of knowledge and experience that will be instrumental to SIG SAUER as we build upon the company’s leadership position as a complete systems provider.”
Now leading the marketing team is SIG SAUER’s new Vice President of Marketing – Sean Salter. Salter will be responsible for all SIG SAUER consumer and retail customer marketing strategies as well as brand and business development initiatives. In joining SIG SAUER, Salter brings extensive global marketing experience in wholesale, retail and international markets as well as developing consumer-marketing strategies across key distribution channels.
Most recently, Salter served as Head of Global Retail Environment for Harley-Davidson, where he was responsible for global retail development and enhancing customer experiences. Prior to Harley-Davidson, Salter was Vice President of Marketing for SPANX, where he led global marketing, creative, e-commerce, public relations and retail. Salter has also held a variety of retail and brand marketing leadership positions with multiple companies, including LL Bean, Polo, Ralph Lauren, American Eagle Outfitters and Finish Line.
Reporting directly to Salter is SIG SAUER’s new Director of Marketing & Communications – Jordan Hunter. In his new role, Hunter will oversee corporate marketing and communication functions; and manage media and consumer perceptions through integrated brand management strategies. Hunter joins SIG SAUER from Daniel Defense where he was the Director of Marketing. In that role, Hunter built and managed a highly functional team responsible for the perception and positioning of all Daniel Defense brands. His past responsibilities included brand management, public relations, corporate sponsorships, event management, advertising, sales collateral and television commercial conceptualizations and production.
Also joining the SIG SAUER team is new Director of Channel Marketing – Amy Dee. Dee will be responsible for the identification, development and implementation of strategic channel initiatives including retail sales programs, training, new product launches and retail execution. Dee will work closely with all Business and Product Units to implement channel insights and consumer promotions to increase product distribution and market share.
Dee joins SIG SAUER from the Remington Outdoor Company, where she served as Director, Channel Marketing since 2012. While there, she acted as the liaison for both the internal and external client base creating brand, category and product promotions; developing and implementing loyalty programs, as well as national consumer and account specific promotions. Dee brings with her a breadth of CPG experience previously working for Spectrum Brands and Remington Products Company in Trade Marketing, Brand and Product Management arenas.
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About SIG SAUER, Inc.:
SIG SAUER, Inc. is a New Hampshire-based weapons systems provider leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among responsible citizens, and many of the world’s most elite military, government, and law enforcement units. As a complete systems provider, SIG SAUER offers a full array of products to meet any mission parameter, from handguns and rifles to silencers, optics, ammunition, accessories, and airguns. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with approximately 1,000 employees.
For more information on SIG SAUER, any of its products, or the SIG SAUER Academy, log on to www.sigsauer.com.