Outdoor Lifestyle Industry Experts Create NBFog Inc. to Manage Branding & Marketing for $1 Trillion Outdoor Marketplace
Seasoned Executive Management Team Hunts for Outdoor Lifestyle Companies in Need of Licensing, Distribution, Brand Building Assistance.
AUSTIN, Texas--(Ammoland.com)- The seasoned executive management team at NBFog Inc., brand specialists for the Outdoor Lifestyle industry, have created a licensing, distribution, brand building marketing agency with one focus: to help Outdoor Lifestyle companies better reach the $1 trillion outdoor marketplace.
“Despite the current economic conditions, investors and outdoorsmen realize the long-term value and stability of brand building in the Outdoor Lifestyle community. There is a real appetite for opportunities in this industry environment as everyone moves to maximize profits. NBFog’s strength is in extending these profit opportunities.”
“Three out of four Americans participate in some form of outdoor recreation every year,” said Mike Callahan, CEO and avid outdoorsman. “We understand the diverse needs of the Outdoor Lifestyle industry and work closely with our Outdoor Lifestyle companies to reach this burgeoning, brand-loyal market.”
The NBFog Way
The primary goal of NBFog is to be a catalyst for prosperity through consulting, licensing and joint ventures in the Outdoor Lifestyle industry through various brand and product opportunities, benefiting clients and investors alike. Initially, NBFog will focus its strategies and activities toward companies in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation industries that want to extend their brands beyond their current product offerings and/or abilities.
NBFog Suite of Services
NBFog directs management of client brands by offering a full complement of services such as brand extension strategies (roadmaps), brand licensing, category management, distribution strategies, media/marketing management, contracts, licensing operations, royalty accountability and audits, relationship database management, license renewals, brand demand generation, and more.
“Despite the current economic conditions, investors and outdoorsmen realize the long-term value and stability of brand building in the Outdoor Lifestyle community. There is a real appetite for opportunities in this industry environment as everyone moves to maximize profits. NBFog’s strength is in extending these profit opportunities.”
NBFog will also work with their clients more deeply by offering capital in return for equity, structured debt, supply chain and corporate advisory services like multimedia management, information technology support, accounting/bookkeeping, human resources and benefits and executive coaching.
NBFog Success
“In a very short period of time, our executive team has been able to attract an enviable portfolio of clients to whom we are dedicated to serve as partners in building their brands and businesses. We look forward to further establishing NBFog as the premier organization serving the diverse needs and interests of our partners in the outdoor industry.”
Since launching at the 2010 Shot Show in Las Vegas in January, NBFog has secured nearly a dozen premiere partners and clients, with more on the way. They include Long Leaf Camo, Strike-King, Phunware, Vicious-Fishing Inc., Final Approach, Hoppe’s, Foxy Huntress, Mississippi State University, BuckScore and a joint marketing venture with Bushnell Outdoor Products.
“It’s extremely rare that a team with such extensive experience, contacts, complimentary skill sets and strong track record of personal and professional achievement is able to combine to successfully launch and build a world-class company.”
NBFog Executive Management Team:
- Mike Callahan, CEO, most recently with Cabelas.
- Sammie Knight, Chief Marketing Officer, formerly Executive Vice President of Sales and Licensing with Mossy Oak.
- Randy Russell, COO and CFO, formerly Mossy Oak’s Chief Operating and Financial Officer.
- Jason Otteson, Chief Investment Officer, who brings investment and business building experience from several industries and opportunities.
Today more than three out of every four Americans participate in some form of outdoor recreation each year. Americans spend money, create jobs and support local communities when they get outdoors. Simple, healthy outdoor activities such as hiking, biking, camping, fishing, hunting or wildlife viewing generate enormous economic activity and influence and fuel a far-reaching ripple effect that touches many of the nation’s major economic sectors. According to Southwick Associates, total economic impact of the outdoor marketplace is approaching $1 trillion. This Outdoor Lifestyle economy touches more than 8 percent of America’s personal consumption expenditures – more than 1 in every 12 dollars circulating in the economy today.
About NBFog
NBFog is a multi-discipline company focused on brand building, sales management outsourcing, technology/media management and business process outsourcing for the Outdoor Lifestyle community. NBFog is focusing its strategies and activities, initially, toward companies in the Hunting, Fishing, Shooting Sports, Camping and other Active Outdoor Recreation industries that desire to extend their brands beyond their current product offerings and/or abilities.
NBFog will direct management of these brands by offering a full complement of services such as brand extension strategies (roadmaps), brand licensing, category management, distribution strategies, media/marketing management, contracts, licensing operations, royalty accountability and audits, relationship database management, license renewals, brand demand generation, etc. NBFog may work with their clients more deeply by offering capital in return for equity, structured debt, supply chain and corporate advisory services. Such services include multimedia management, information technology support, human resources and benefits, accounting/bookkeeping and executive coaching.
NBFog Inc. is based in Austin, Texas, with offices in Salt Lake City, Utah, and Oxford, Mississippi.