Mikey Hartman, Former Commander of the IDF Sharpshooting and Marksmanship School, Takes CEO Position with CAA USA & International.
CAA, developers and producers of advanced battle-tested firearms accessories, to expand market share through new branding and sales incentives under new leadership.
Tullytown, Pa. (Ammoland.com) – CAA enters 2016 with a new look, new website, new products and sales incentives for their channel partners, all under the new leadership of Mikey Hartman.
LTC. (Ret.) Mikey Hartman, brought his vast and unique 20-year experience of training over 500,000 soldiers and building the Israel Defense Forces (IDF) Shooting Doctrine to CAA. Working with a staff of former IDF elite reserved forces, counter terrorism and commando units and members from the shooting competition sports, Hartman developed firearms accessories for the law enforcement, military and civilian markets giving them a tactical and survival advantage. Under Hartman’s leadership, CAA saw a 70 percent increase in worldwide sales in 2015 over 2014. As the CEO of CAA USA & International, Hartman will bring his attention and efforts to grow the US market.
“The US market is our largest and most passionate market for our firearms accessories,” Mikey Hartman, CEO of CAA USA & International said. “I am looking forward to forging many new long-term relationships with our distributors, dealers and our end users. They will see a significant difference in our brand, products and how we go to market. CAA will be more competitive and give our customers better value in every way from quality to pricing.”
For more information on CAA, visit www.CAAGEARUP.COM. Join the conversation on Facebook.
About CAA:
CAA is the exclusive distributor of world-class, operator-tested firearms accessories. Our products are specifically designed to meet the rigorous demands of tactical solutions required by the world’s armed forces, law enforcement units and weapons professionals. CAA product line includes advanced light and laser devices, bipods, handgrips, Picatinny rail systems, tubes, butt stocks, cheek rests, nonlethal personal protection and the patented RONI® pistol-carbine conversion www.CAAGEARUP.com