Adelaide, SA -(AmmoLand.com)- LIGHTFORCE; maker of the world’s toughest driving lights, rifle-scope optics, and handheld illumination tools announced today that Dean Loebig has joined the company as Director of Marketing and Product Management.
Dean’s impressive skills will provide a solid foundation for LIGHTFORCE and energize their plans to rapidly launch and market new products that outperform anything currently available.
“I’ve had the privilege of working directly with Dean for several years now,” said Ed Schoppman, Chief Marketing Officer at LIGHTFORCE. “He’s consistently impressed people with his keen business acumen, strategic focus on marketing, passion for new product development, and his mastery of data analytics and communications tools that drive growth. Dean is often referred to as the ‘smartest person in the room’, and has the natural ability to both relate to people and present well-reasoned, logical views that become elements of strong business plans. I’m obviously pleased that he’s with Team LIGHTFORCE, but what’s really important is that end users all over the world will benefit from having Dean on board.”
“I am extremely excited to be joining Team LIGHTFORCE,” said Loebig, “The LIGHTFORCE product line is above and beyond any other professional lighting equipment technology on the market. As an off-roader and hunter myself, I insist on innovative quality outfitting; I stand behind LIGHTFORCE and am honored to be a part of its global expansion.”
Loebig, who has more than 20 years of experience managing technology, project execution, marketing, and product distribution for various cutting-edge brands, was most recently a member of the Leadership Team at L-3 EOTech, a manufacturer of electro-optical products in use by military, law enforcement, and civilian shooters. While at L-3 EOTech, Loebig helped drive the company’s double-digit growth through strategic planning, trend analysis, team building and the use of technology.
In addition, he was intimately involved in key marketing campaigns, setting up sales distribution networks, budget management, and brand building. Prior to that, he was the Director of Product Marketing and Program Management at Pixel Velocity, a manufacturer of sensor fusion wide area surveillance systems designed for critical infrastructure security and operational efficiency. In addition, Loebig founded Rock Strategies and Integration, a consulting company focused on creating business and marketing plans for high technology firms.
Loebig is a dedicated community volunteer and leader, an avid hunter, and a Computer Information Systems graduate of the University of Phoenix.
About LIGHTFORCE:
With more than 25 years experience, LIGHTFORCE is a global leader in portable professional lighting systems as well as driving lights, rifle-scope optics and lighting accessories. Unlike our competitors, we are pioneering the use of modern composite and eco-friendly materials. This not only gives us a clear competitive advantage, but has also earned us a number of prestigious Australian and international design awards. We continue to see growth in customer loyalty and confidence around the world.
For more information, please visit www.LIGHTFORCE.com.