Cabela’s Announces Plans for Allen, Texas Retail Store

Cabela’s Announces Plans for Allen, Texas Retail Store
Construction to begin late summer 2010; anticipated opening in early spring 2011.

Cabela's Announces Allen, Texas Retail Store
Cabela's Announces Allen, Texas Retail Store
Cabelas Shooting Sports
Cabelas Shooting Sports

SIDNEY, Neb. –-(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) announced today plans to bring the Cabela’s retail experience to loyal customers in Allen, Texas, and the surrounding area.

Cabela’s expects to open the Allen store in early spring of 2011. The 100,000-square-foot store will be located at U.S. Highway 75 and Village Drive, and will be Cabela’s third retail store in Texas, joining the Fort Worth and Buda locations.

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes an aquarium, conservation-themed wildlife displays and trophy animal mounts. The store will also have a Gun Library, Fly-Fishing Shop, General Store and Bargain Cave. Construction is expected to start in late August 2010.

“Texas is a prime location for a variety of outdoor activities, including hunting, fishing and boating, and our loyal customers in this part of the state are passionate about these pursuits,” said Cabela’s Chief Executive Officer Tommy Millner. “The area’s residents, as well as visitors to the region, are people who enthusiastically enjoy their outdoor heritage, and we’re excited to be even more accessible to them.”

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-famous reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts passionate outdoorsmen and women, who join the Cabela’s family of employees famous for their excellent customer service and detailed knowledge of outdoor products.

“We’re looking forward to being a part of the Allen community and welcoming the area’s dependable workers into our family,” said Millner. “With an outstanding customer base throughout the region, we expect to draw an equally exceptional local workforce.”

About Cabela’s Incorporated
Cabela’s Incorporated & www.Cabelas.com is headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”