COLORADO SPRINGS, Colorado —-(Ammoland.com)- As a lifelong outdoorsman wishing to share his reverence of the outdoors, NFL Hall of Fame Quarterback Brett Favre, began an organization called 4Outdoors to provide meaningful experiences in the outdoors to people in need. Given his background and interest in the shooting sports, USA Shooting recently selected Favre as one of their honorary Team Captains. In a new, multi-part series airing on GetZone.com titled “USA Shooting Presented by 4Outdoors,” show host Favre talks with Olympic and Paralympic athletes about their struggles, victories, and the importance of raising awareness and funds for USA Shooting’s athletes.
In the premier episode of “USA Shooting Presented by 4Outdoors,” Favre shoots clays and talks with two-time Olympic bronze medalist Corey Cogdell-Unrein where he learns, “A lot of people don’t know shooting is one of the most expensive Olympic Sports. People think that we’re funded by the government…and that’s just not the case,” Cogdell says. “I’ve watched so many of my teammates struggle, and scratch, and fight to pay just their training expenses, and go in debt financially to pursue this sport. I’ve thought, how good could we be if we had the funding that we needed? It’s such a great sport, and we just need your help,” she said.
Throughout the “USA Shooting Presented by 4Outdoors” series, several episodes will be hosted by Favre as he interacts with Olympic and Paralympic USA Shooting athletes including Cogdell-Unrein as well as 2016 pistol Paralympian Marco De La Rosa and 2016 Paralympic rifle bronze medalist McKenna Dahl.
Together, they conduct shooting drills, and share tips and tactics on the range. Each episode features a sponsor’s products including pistols, shotguns, rifles, etc., and encourages viewers to consider donating to USA Shooting to help American shooting athletes win gold. McMillan Firearms stepped up as one of the first major sponsors for this series, and will be featured in an upcoming episode of the “USA Shooting Presented by 4Outdoors.”
According to Favre, “Raising awareness for our Olympic and Paralympic athletes and their individual journeys is an important component of our mission at 4Outdoors. In addition to helping at-risk youth, Veterans, people with disabilities, victims of natural disasters, and people who are simply dealing with difficult issues life has thrown at them, “we’re glad to help our fans appreciate what organizations like USA Shooting provide to the shooting sports community and to the athletes that represent us in competition,” he said.
“Can you remember that first time nature took your breath away?” asks Favre. “Can you remember the first fish you ever caught, the first trail you ever hiked, or the first time your own family dog came running across the backyard when you called? That rush is unforgettable, and we feel whole when we get out there. At 4Outdoors, nothing is more important than ensuring that everyone, regardless of status, ability, or circumstance is part of the great, wild, welcoming world we call home,” stated Favre.
“The 4Outdoors program is all about encouraging outdoor-related sports and activities, and fostering our next generation,” Favre said. “We believe getting people outside helps them grow, which is why we have committed ourselves to fostering connections in, with, and around the great outdoors.”
Episodes of “USA Shooting Presented by 4Outdoors” are now streaming on GetZone.com. The new show is distributed exclusively by Media Lodge. Media Lodge is the Outdoor Industry’s largest content production and digital distribution platform including owned websites, exclusive websites, social media, and third-party syndication.
“We have athletes in real need and we appreciate Brett, 4Outdoors, GetZone.com and Media Lodge for recognizing what the stature of USA Shooting should be within the outdoor and shooting industry and then creating content that can help showcase our need for support,” said Keith Enlow, CEO of USA Shooting. “By capturing the story and drive of our athletes, this series projects exactly what we’re all about and that’s finding any way possible to get these athletes on the podium and represent the shooting industry.”
“We are honored to connect our 40 million Media Lodge users with an amazing organization like USA Shooting,” states Jeff Siegel, Media Lodge CEO. “This video series features compelling stories of remarkable athletes. We’re proud to shine a light on their organization and hope to raise awareness and funding for their sport.”
For details on how you can help USA Shooting and its Olympic and Paralympic athletes by making donations to USA Shooting, please visit usashooting.org/donate.
About 4Outdoors:
When we think Brett Favre, we think football. After all, the field was his home for nearly two decades. But when Brett Favre thinks about where he belongs, he thinks about being outside. These days, he enjoys the outdoors by riding his bike, hunting, and fishing (just to name a few). But Favre has been an outdoorsman since he was a youngster. “When my Dad wasn’t coaching me in football or baseball, growing up I was always outside,” Favre said. “Hunting, fishing, just walking through the woods – you name it. I wanted to be outside.” Throughout his life, Favre has considered nature his anchor and has always returned to his favorite outdoor activities when times get tough. “I got to thinking, everyone needs to be able to be in the outdoors with the people they love, and so 4Outdoors was born,” said Favre. With the help of some of the outdoor industry’s brightest, most committed minds, Favre set out to use his nationwide influence for good. “If I can share what I love with just one person who otherwise may not have gotten outside, then I’ve done my job well,” he said. Whether Favre and the 4Outdoors team are helping get rescue dogs to Veterans, organizing a skeet shoot for overworked law enforcement officers, or coordinating a fishing tournament for children with special needs, 4Outdoors has one simple goal: to get people out there. “When you’re outside, you’re outside, you’re out in the nitty gritty, things matter more outside.
About Media Lodge
Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.
About GetZone.com
GetZone.com: Gun Reviews, Shooting Sports, Hunting, Gear, Modern Survival, Original Series. Presented by Media Lodge, GetZone.com is where the outdoor industry’s top content creators deliver compelling content and original shows. Advertising partners enjoy consistent delivery of content to more viewers than many cable networks. For more information about GetZone.com, contact: Christen Everly, Vice President of Sales, Christen@medialodge.com, 612.306.2274, David Grant, Director of Sales, David@medialodge.com, 415.254.2152, Shirley Steffen Director of Sales, Shirley@medialodge.com, 516.729.6920, or Karin Levine, Director of Sales, Karin@medialodge.com, 917.690.1222.