OPTIFADE Concealment
Newark, Delaware – -(OutDoorWire.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX® branded products, announces that BowTech, a manufacturer of bows and archery equipment, will offer GORE OPTIFADE Concealment on its line of high-end bows and Octane accessories for the 2009 hunting season. GORE OPTIFADE Concealment is the first-ever concealment technology based on how animals see, both spatially and colorimetrically.
“We are proud to partner with a company that shares Gore’s commitment to innovation and outcome-based technologies for our end users,” commented David Dillon, Hunting Category Leader at W.L. Gore & Associates. “The science behind GORE OPTIFADE Concealment makes it the ultimate visual concealment system and we are pleased that our partners now offer the pattern for both garments and gear. It’s all about optimizing a hunter’s chances of success in the field.”
Gore previously announced that California based Sitka Gear is an exclusive launch partner for garments featuring GORE OPTIFADE Concealment.
Until now, visual concealment has been designed from the perspective of the human eye. To create GORE OPTIFADE Concealment, the team at W.L. Gore worked with a panel of scientific advisors and employed the latest research in animal vision science, camouflage science and computer technology to create a proprietary new concealment pattern. In contrast to mimicry camouflage, which attempts to make the hunter closely resemble his environment, Gore’s digital pattern aims to prevent the animal from recognizing a hunter as a predator, even if the hunter is detected.
“BowTech is committed to quality. From the rigorous testing of all of our equipment to the pursuit of new technologies that offer our customers superior function, we are dedicated to excellence,” commented John Strasheim, President & CEO of BowTech. “Our decision to offer the new GORE OPTIFADE Concealment is based on our conviction that it is a scientifically sound and revolutionary approach to concealment, and will improve our customers’ experience with BowTech gear.”
GORE OPTIFADE Concealment comes with InVelvet coating on the best-selling models of BowTech bows and Octane accessories. BowTech’s InVelvet finish has a soft, smooth touch and has insulating and dampening qualities to reduce chill and noise while also protecting the bow from wear and harsh chemicals.
BowTech will showcase products featuring GORE OPTIFADE Concealment at the upcoming Archery Trade Association (ATA) Show at the Indianapolis Convention Center, January 8 – 11, 2009. BowTech’s booth number is 2535. For more information on GORE OPTIFADE Concealment, visit www.optifade.com.
About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2 billion, and employs almost 8,000 associates at 50 facilities throughout the world.
GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore & Associates, Inc.© 2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.
About BowTech (www.bowtecharchery.com)
BowTech manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BowTech’s corporate offices and manufacturing facilities are located in Eugene, Oregon. With a worldwide distribution network, BowTech’s family of brands include: BowTech, Diamond and Ross compound bows, Octane archery accessories, Stryker crossbows, and WaterDog Surface Technologies. BowTech is a wholly owned subsidiary of Savage Sports Corporation, located in Westfield. MA. Savage brands include Savage Arms, Stevens, Fox, Savage (Canada), Savage Range Systems and PortaTarget.