ATK Sporting Supports NSSF Rimfire Challenge Ammo Roundup Program

NSSF Rimfire Challenge Program
NSSF Rimfire Challenge Program
National Shooting Sports Foundation

Newtown, CT -(Ammoland.com)- Adding to its Platinum-level support for the NSSF Rimfire Challenge program, ATK Sporting also will participate in the Rimfire Challenge Ammo Roundup, which will help ensure the program’s target shooters have a reliable source of ammunition.

The Rimfire Challenge Ammo Roundup will serve as a fulfillment center for match directors to purchase ammunition for events.

ATK is a leading manufacturer of ammunition, firearms and accessories. The company will provide 600,000 rounds of CCI rimfire ammunition to the Ammo Roundup program.

“Action rimfire sports like the NSSF Rimfire Challenge are paving the way for a whole new generation of shooters,” said Ryan Bronson, Senior Manager of Conservation and Public Policy at ATK Sporting Group. “We are happy to provide CCI ammunition to help support a program that is promoting exciting and safe trigger time for both the new shooters and folks that have been shooting for years.”

The Rimfire Challenge is a program of the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry. The program was developed to introduce newcomers to competition target shooting by providing individuals and families with a safe, fun and exciting first-time experience using .22-caliber handguns and rifles and steel targets. Formerly known as the Ruger Rimfire Challenge, NSSF this year assumed administrative responsibilities for the fast-growing program.

“We greatly appreciate ATK Sporting’s generous and dual commitment to the Rimfire Challenge and the Ammo Roundup programs,” said Zach Snow, NSSF Manager of Shooting Promotions. “The Ammo Roundup will help retain the interest of new shooters by providing a sustainable ammunition source to keep them active in Rimfire Challenge matches.”

Host ranges, potential sponsors and participants can find all the information they need to become involved with the NSSF Rimfire Challenge at NSSF Rimfire.

About The National Shooting Sports Foundation (NSSF)

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers.